GoodBuy Gear, an online resale marketplace for children's gear, integrated the Photoroom API to automate background editing across a 25-person photography team spread across multiple cities. After the integration, the company standardized product photos across the marketplace, recorded a 23% increase in conversion rate, and saw improved customer perception of product quality.
Life before Photoroom
25 photographers across 3 cities, no visual standards
Photos shot against kitchen counters and patterned bedspreads
Inconsistent product image backgrounds and framing
Buyers couldn't assess and compare items across inconsistent listings
Life with Photoroom
23% increase in conversion rate
Consistent white backgrounds applied automatically via API
Faster listing time, with team refocused on inspection
Improved customer perception of product quality
"Photoroom changed everything for us. It automated the background editing, making every photo consistent. This has considerably streamlined our process, giving us the freedom to innovate and improve the speed at which products are made available online."
— Audra Jones, Product Owner at GoodBuy Gear
GoodBuy Gear started in Denver with a straightforward idea: give high-quality children's products a second life. Parents could sell the strollers, car seats, and cribs their kids had outgrown, and other families could buy these pre-loved items at a fraction of the original cost.
Within a few years, what began as a local operation expanded into a national online marketplace with over 42,000 products across 2,600 brands, connecting eco-conscious families coast to coast. But this growth brought a problem the team hadn't anticipated: product photography.
Inconsistent product photos from a team shooting across cities
At GoodBuy Gear, every item is inspected, photographed, and listed by a Wingmom or Wingdad. The name comes from the idea that every new parent needs a wingmom to help navigate baby gear.
These trained team members quality-check each product for safety, capture the details buyers need, and prepare the listing to launch. With the team spread across Denver, Philadelphia, and New York City, as many as 25 Wingmoms and Wingdads could be capturing photos on any given day.
However, each team member photographed items in their own setup. One image might show a stroller against a kitchen counter; another might capture the same model on a patterned bedspread. The photos had personality, but they lacked consistency due to different backgrounds and product framing.
Secondhand items come with wear, minor scuffs, and imperfections that buyers need to evaluate before committing. When backgrounds compete with the product for attention, buyers can’t adequately assess the products and can lose confidence in the resale marketplace.
Inconsistent framing makes it harder to compare items across product listings. A food bag could look large in one shot and small in another, making it difficult for parents to judge actual size and condition, which affects purchase decisions.
"A photo is worth a thousand words, and especially for us, as we deal with items that might have imperfections, clear and consistent images are crucial. They not only build confidence but also help customers analyze details. With the diversity of products and conditions we handle, making sure that our imagery meets our high standards across the board was essential."
— Audra Jones, Product Owner at GoodBuy Gear
The team needed a way to ensure consistent listings across the marketplace without slowing down the inspection and photography process that buyers depended on.
Integrating an automated editing solution across every location
After testing different solutions, GoodBuy Gear integrated the Photoroom API into its existing system.
Today, the team’s workflow involves three simple phases:
Wingmoms and Wingdads photograph and quality-check each item as before, ensuring it meets safety and quality standards.
Once photos are taken, the API automatically removes image backgrounds, applies a clean white background, and crops and repositions items in the photo.
The images are then uploaded to the GoodBuy Gear website.
While the editing workflow has changed, the team's quality control process has stayed intact. Photoroom handles the background editing, so the team can spend their time on the work that actually requires human judgment: checking for safety issues, photographing imperfections accurately, and getting items listed faster.
Whether a photo is from Denver, Philadelphia, or New York, it goes through the same automated editing process and comes out looking consistent.
Product photos standardized for GoodBuy Gear’s resale marketplace. Source: GoodBuy Gear
The result: 23% higher conversion rate and faster listing time
Since integrating the Photoroom API, GoodBuy Gear has seen:
23% increase in conversion rate across the platform.
Uniform product images across cities, with photos from Denver, Philadelphia, and New York meeting the same visual standard.
Faster listing time, with manual background editing removed and the team refocused on getting more items inspected and online.
Higher perceived product quality, with customers asking whether the enhanced images were professional stock photos.
Product photos with consistent image backgrounds. Source: GoodBuy Gear
Photoroom is the AI product photography platform that enables e‑commerce and resale teams to produce uniform, high-converting product images across distributed locations, without adding steps to existing workflows. In A/B testing, GoodBuy Gear found that products with Photoroom backgrounds consistently received more clicks and higher conversion rates than those with the original backgrounds.
