List Perfectly is an e‑commerce inventory management and cross-listing platform used by more than 10,000 marketplace resellers. The company integrated the Photoroom API, which is the AI product photography solution that enables sellers to create professional, marketplace-compliant product images at scale. Since the integration, List Perfectly sellers have seen higher sales and lower return rates across marketplaces like eBay, Poshmark, Etsy, and Mercari.
Life before Photoroom
Sellers struggled to create quality product images at home
Listings missed image specs across marketplaces and social platforms
Studio equipment too expensive for resellers
Rising returns drove up overhead costs
More time spent answering buyers’ questions
Life with Photoroom
Higher sales across the seller community
Lower return rates and reduced overhead costs
Professional listing images created automatically inside the platform
Images meet each marketplace's specs with little manual effort
Integrate Photoroom's API to help sellers create product images at scale"It's the easiest and smoothest API integration I've ever built."
— Amanda Morse, Co-founder and CEO, List Perfectly
Amanda Morse and Clara Albornoz have been reselling online since the early 2000s, long before reselling became a recognized career. In 2016, the duo turned that experience into List Clothing, the software company that grew into List Perfectly: an all-in-one inventory management and cross-listing platform that more than 10,000 sellers now use to list items across eBay, Poshmark, Etsy, Mercari, Depop, Grailed, Shopify-enabled websites, and social media. The platform has passed 250 million cross-postings, with sellers listing the same item on multiple marketplaces so buyers can find it wherever they shop.
Cross-posting solves visibility. But as the community grew, Amanda and Clara kept running into a problem they knew firsthand from their own reselling years: a great item with a poor photo doesn't sell.
The challenge: professional product images were out of reach for sellers on thin margins
Most List Perfectly sellers photograph inventory at home, which meant the founders watched sellers struggle to produce images that showed items authentically and attractively. And even when the photos looked good, they often missed the different image specifications required by each marketplace, advertising platform, and social media channel.
The conventional fix didn't fit the audience. Studio kits with cameras, lighting, and mannequins were increasingly cost-prohibitive for resellers working with thin profit margins. And unlike traditional retailers, sellers on List Perfectly weren't doing any branding to grow their shops.
This gap between the images sellers needed and the images they could produce at home eventually put a strain on List Perfectly's own operations. Amanda and Clara spent more time:
Answering buyer questions about items.
Handling high volumes of product returns, which increased overhead costs.
They needed a way to support sellers with image creation and branding, and it had to work inside the platform sellers already used, not as yet another external tool.
Why List Perfectly waited two months for an API solution that didn't exist yet
Amanda and Clara researched and tested a range of photo editing services. Photoroom stood out quickly on the two things that mattered most for a community of 10,000+ sellers: accuracy and speed.
The Photoroom API was still under construction at the time. But rather than settle for an available alternative, List Perfectly waited. Two months later, as soon as the AI-powered API launched, the team integrated it into the platform as part of the sellers’ listing workflow.
That patience reflected what the founders were actually buying: not a tool, but a long-term partner.
"We wanted a long-term partnership that would grow with our business. Photoroom showed they were keen to be integral partners."
— Clara Albornoz, Co-founder, List Perfectly
With the API handling product photography, every List Perfectly seller now has a consistent, automatic way to produce listing images that meet the requirements of each marketplace and social media platform, without the need for studio equipment, manual editing, or learning a third-party photo editing app.
Higher sales and fewer returns across the seller community
The integration changed what sellers could produce and what List Perfectly saw as a result:
Higher sales for sellers creating professional-grade product images through the platform
Lower return rates, cutting the overhead costs that returns had created
Accurate image specs for marketplaces and social media channels, with little to no manual effort from sellers
Professional images without studio equipment, across a platform that has processed 250 million cross-postings
For Amanda and Clara, the integration also cut the support load that poor photos had created. Fewer buyer questions about items and fewer returns to manage meant the founders could focus on growing the platform rather than handling the consequences of low-quality product images.
Photoroom is the AI product photography platform that enables marketplaces and seller communities to create professional product images at scale, processing billions of images a year. The pattern List Perfectly saw repeats across resale platforms: Depop sellers created over 1 million listings with Photoroom's embedded editing tools, and Label Emmaüs doubled conversion rates after integrating the API.
