Environmental Social & Governance commitments

Learn more about Photoroom's mission, impact and ESG commitments.

Our mission

Photoroom’s mission is to put the power of great images into more people's hands. By doing so, we strive to have a net positive impact on the world.

Matthieu RouifCEO of Photoroom

Our impact & commitments

Photoroom is building AI with care while prioritizing privacy, inclusivity, respect for intellectual property, and environmental responsibility. From thoughtful data practices to low-carbon infrastructure, our approach to image generation supports global access and minimizes environmental impact.

We help more people benefit from visual AI

Access to AI: We provide Photoroom AI for free to hundreds of millions of users worldwide, supporting human creativity and making innovative AI technology accessible to more people.
Financial Freedom: Our useful AI unlocks the financial independence of millions of entrepreneurs, small businesses, and nonprofits, thanks to professional visuals.

We commit to innovation without compromising environmental responsibility

Resource-efficient workflows: We simplify photography workflows, reducing time and material needs while offering the most carbon-efficient generative AI models, trained on low-carbon energy.
Eco-friendly practices: We reduce the digital footprint of our models and pick providers with attention to energy mix. We minimize air travel and use second-hand furniture for our office.
Circular economy: We support millions of second-hand resellers and marketplaces helping to shape a more sustainable economy.

We uphold high standards of responsible AI

Responsible AI practices: Photoroom develops proprietary AI models for high-quality photo editing. To train our models, we partner with image providers and professional photographers, and carefully select both licensed datasets and publicly available data.
Balanced approach to AI development: Our approach combines in-house AI model development for core functionalities, with the use of off the shelf models for experimental features. This approach enables us to deliver the best AI solutions while maintaining the flexibility to adapt to our customers' evolving needs.

We believe that only a diverse team can build a universally loved product

Diverse & inclusive workforce: We hire and retain a diverse team to ensure a wide range of perspectives and experiences. We are creating an inclusive workplace and provide equitable career growth opportunities for all employees at all levels. We aim to be equal or higher than diversity benchmarks for similar companies.
Good governance practices: We value feedback and iterations to continuously improve on our practices. We care for fairness, transparency, accountability, and responsibility across all operations. We share progress internally, and externally through regular online reports.