Photoroom vs. Smartly

Photoroom is built for e‑commerce teams who want to create and enhance product visuals at scale. Its AI-powered tools help you produce up to 250 on-brand photos at once, with a 60-images-per-minute API rate. Smartly is an ad campaign optimization platform that offers generative AI, creative automation, streamlined media buying, and predictive analysis.

Yes, Smartly itself has used Photoroom’s API in its ad creative workflow to strip embedded backgrounds from product images and generate AI backgrounds. This kind of integration helps busy teams move away from manual editing and still build high-powered campaigns featuring consistent, production-ready visuals. So there's no need to choose—together, Photoroom and Smartly provide everything you need to list photos that sell and publish ad campaigns that drive click-throughs.

Photoroom and Smartly solve different parts of a connected workflow. Smartly handles creative automation, media buying, and campaign distribution across paid channels. Photoroom sits upstream of that—it’s where your catalog becomes ad-ready creative in the first place. Photoroom’s Visual Ads Automation tool turns your existing product catalog into branded ad creatives at scale. From a single product feed, your team can run background removal, scene generation, text overlays, and marketplace-ready formatting to produce thousands of on-brand variations. Those outputs can then feed directly into Smartly’s static ad pipeline and video advertising workflows. So, Smartly runs the campaigns, while Photoroom makes sure there’s enough on-brand visuals to run them with.

Smartly is built for ad distribution and creative automation across paid media, so product photography isn’t really in its lane. Photoroom is purpose-built for e‑commerce product visuals, letting you create and optimize studio-quality product visuals based on text prompts and existing assets. You can adjust your listing photos via virtual models, lifestyle scenes, ghost mannequins, clothing recolors, and more. Then, export visuals for every popular ad platform to maintain a consistent brand treatment across every channel.

Use Photoroom when your goal is to produce product visuals. It’s built for e‑commerce teams who need to automate visual production at scale; it covers turning raw product shots into marketplace-ready imagery, with features like background removal, AI product staging, virtual models, ghost mannequins, and flat lays. Batch editing lets you apply brand and marketplace-specific styles to 250 product images at once, and the API extends the same workflow to enterprise-scale catalogs. Use Smartly when your priority is downstream from this: managing ad spend, optimizing dynamic assets, running campaigns across multiple social networks, etc. And you can use both to cover product visual creation and optimization as well as distributing this imagery as ads.

The two solve different problems for enterprise teams. Smartly’s enterprise offering is built around running ad operations at scale. Photoroom Enterprise is built around producing the visuals those campaigns rely on. This tier offers teams API access with SLA-backed uptime, SOC 2 Type II certification, and a proprietary AI model trained on product imagery. You can use automation to quickly create and optimize tens of thousands of product images (specific limits depend on your custom plan details), then convert them into branded ad creatives. You’ll also get dedicated account support to help you integrate the platform into your production workflow right away. Learn more about Photoroom Enterprise.