How to use Photoroom's API to scale AI product photography

Launching 500 new SKUs means 500 chances for inconsistent backgrounds, missed marketplace specs, and other manual editing bottlenecks. Most e-commerce teams recognize that AI can help; 89% of retailers use AI across their business. But knowing AI exists and actually scaling image production are different problems.

Photoroom, the AI-powered product photography platform built for commerce, provides image editing APIs that automate repetitive editing tasks and ensure consistency across thousands of photos for teams managing large catalogs. E-commerce brands like Selency use Photoroom to manage a catalog of 700K+ items, saving 89% on image processing costs while listing products 200 times faster.

This guide shows you how the Photoroom API scales AI product photography for e-commerce and exactly how to start using it for your product photo workflows.

Talk with our sales team about Photoroom's workflow for enterprises →

How Photoroom’s API scales product photography for e-commerce

Manual workflows create predictable bottlenecks: editors interpret guidelines differently, results vary across images, processing is more expensive and takes longer as volume grows, and teams spend more time on repetitive tasks than strategic work.

Photoroom's API automates product photo creation at scale while maintaining accuracy—the AI system removes backgrounds, applies brand standards, and reformats images without altering the product itself.

Here are three ways to scale product photography using Photoroom’s API:

1. Batch process product photos

The Photoroom API processes large volumes of images in batches, making it easy to remove backgrounds, resize images for different platforms, beautify photos, reframe compositions, adjust lighting, and apply other repetitive edits at once automatically.

Your team can use Photoroom’s batch automation to process 250 files per batch, run multiple batches at once, and achieve measurable operational gains:

• Maintain product authenticity: Multiple benchmark reports show Photoroom delivers high-quality outputs, even for complex details like hair, without altering the product. This builds buyer trust and reduces returns.

• Shorter editing time: 74% of IT leaders report saving at least 30% of their time with automation. Our data shows that businesses save up to 50,000 hours annually by automating editing with Photoroom’s AI background removal API.

• Faster time-to-market: Faster workflows mean quicker listings, which means reaching consumers earlier and increasing sales by up to 100%.

• Lower editing costs: Enterprise teams save up to 93% on costs using Photoroom for AI photo editing.

Luxury resale brand Valuence Japan processes 24,000 photos monthly using the Photoroom API, saving 600 hours monthly and $80K annually on editing. Photoroom automation performs bulk photo editing for e-commerce businesses, processing thousands of SKUs without manual bottlenecks.

Quality of iPhone-shot baseball cap image improved using Photoroom’s Product Beautifier and Product Staging tools while maintaining its authenticity.

2. Automate image consistency

Photoroom automates the two critical consistency requirements for e-commerce: maintaining brand standards across channels and meeting marketplace image specifications.

The API applies custom templates to different product categories, formats images for specific marketplaces, and runs quality control scoring, all in a single automated workflow. This system helps keep product pictures consistent across all channels, delivering significant results for your business:

• Maintain your brand identity: Your team automatically applies your brand’s image standards across hundreds of photos and platforms, keeping your product assets on-brand.

• Expand reach via marketplaces: You list faster and reach more customers when you comply with image guidelines for Amazon, Shopify, and other marketplaces.

• Increase perceived product value: Consistent pictures show attention to detail, which impacts the perceived value of your product. A study shows that perceived value improves consumer trust, and 80% of customers would rather buy from businesses they trust.

• Increase conversions: Brands with strong product photo consistency have seen up to a 73% increase in click-through rates and a 23% increase in conversions.

Food delivery marketplace Wolt uses Photoroom's API to standardize images from 140,000 merchant partners across 27 countries, ensuring consistent quality across all regions while saving significant time and resources. 

Photoroom automates brand standards and platform compliance across thousands of pictures, driving customer engagement for food, fashion, and several industries.

3. Maintain workflow as business grows

Photoroom's API infrastructure scales with e-commerce businesses without performance degradation or security trade-offs. With Photoroom, you can easily handle bulk photo editing and:

• Maintain performance during peak seasons. Photoroom handles volume surges, with 99.9% uptime.

• Reduce per-image cost as your volume grows, so that you can redirect budgets from labor to growth initiatives.

• Maintain data security with built-in encryption, regular audits, and strict access controls. Photoroom is SOC 2 Type II certified for API security, availability, and privacy.

“We wanted a long-term partnership that would grow with our business. Photoroom showed they were keen to be integral partners. It’s the easiest and smoothest API integration we’ve ever built.”

— Clara Albornoz, Co-founder of List Perfectly.

Photoroom automates batch processing, ensures image consistency, and provides scalable infrastructure, turning manual workflows into automated systems that grow with your business.

How to start using the Photoroom API for AI product photography

There are two main ways to use Photoroom’s API for AI product photography: integrate into your workflow or build user features on top of the API. Smaller teams can use the Batch feature in Photoroom to automate editing.

Photoroom's API is built as a REST API—a widely supported integration style that works with  Digital Asset Management systems (DAM) and product platforms for e-commerce product photos. You can create custom workflows and access technical support from the Photoroom team.

1. Integrate the API into your internal workflow

Connect the API to your DAM, set your brand parameters (image presets, background styles, sizing rules), then upload photos. Your DAM calls the API, and edited images return automatically.

Real example: Large sports retailer Decathlon integrated Photoroom's API into its DAM platform to process 35,000 images across 8 countries in three months instead of two years, reducing editing time by 99.8% and saving €150,000 in editing costs.

Read the API documentation to get started →

2. Integrate the API into user-facing features

Build the API into your product as buttons, toggles, or AI photo editing options that your users control. You add your own styling, rules, and UX decisions to match your brand. When users click the feature, your app calls the API in the background.

Real example: Japan's dominant C2C marketplace Mercari built a custom background blur feature using Photoroom's API with a team of 3–4 engineers, improving seller listings while freeing Mercari's team to focus on product innovation.

Contact our sales team  to learn how the API fits into your stack →

3. For non-technical teams: use Batch tool

The Batch tool (Web and App) is a user-friendly interface for the same backend engine the API uses. Simply upload files, apply edits in bulk (up to 250 images per batch), adjust if needed, and download. You get the same high-quality, consistent results as the API. You can also apply your brand kit to ensure compliance and easily collaborate with your team in one account if using the app.

Real example: Nonprofit retailer Goodwill Baltimore uses the Batch tool to process over 300 images daily, speeding up their listings and increasing brand recognition on their shared marketplace.

Sign up to start using Batch →

Photoroom API pricing

Photoroom offers flexible API pricing based on your needs:

All plans include a free trial that lets you edit 10 Basic plan images (or the Plus equivalent) per month. For startups, Photoroom offers 60,000 free Basic images (or 12,000 Plus equivalent) through the Startup plan.

View full pricing details →

Photoroom is the most reliable AI product photography partner for e-commerce brands, providing an API that integrates into existing workflows, batch processing that handles thousands of SKUs with accurate results, branded templates that ensure consistent quality, and cloud infrastructure that protects your data and adjusts to your volume as your business grows.

Photoroom API: FAQs

1. How does Photoroom’s API enhance AI product photography workflows?

Photoroom's API automates repetitive editing tasks like background removal, resizing, and reformatting across thousands of images. It integrates directly into DAM platforms and e-commerce systems, so edited images flow through your workflow without manual handoffs. This removes bottlenecks and ensures consistent output at scale.

2. What types of businesses benefit most from AI product photography automation?

E-commerce businesses managing large catalogs (500+ SKUs) benefit most from AI product photography automation. Photoroom’s AI product photo automation helps retailers and marketplaces facing manual editing bottlenecks see immediate ROI, with brands reducing editing time and costs by over 90%.

3. Do I need developers to use the Photoroom API for AI image creation?

The Photoroom API requires technical integration for AI product photos. But Photoroom also provides technical support and offers a Batch tool in the web and mobile apps—a user-friendly interface that runs on the same API engine. Non-technical teams can process up to 250 images per batch without writing code.

4. How does AI product photography improve brand consistency and ROI?

Automated workflows apply the same brand standards and platform requirements to every image, removing variability from manual editing. Consistent photos build customer trust, and brands using Photoroom automation have seen up to 73% increases in click-through rates and 23% increases in conversions.

5. Can Photoroom’s API apply custom branding to AI-generated product photos?

Photoroom's API supports custom branding through presets that apply your brand standards (for backgrounds, colors, and more) across all AI product photos automatically. This ensures every product image matches your visual identity with near-zero manual intervention.

6. What’s the best way to get started with Photoroom’s AI product photography API?

For technical teams, start with Photoroom’s API documentation. For custom implementation guidance, contact Photoroom’s sales team. For non-technical teams, sign up for Photoroom and use Batch to process images without coding.