What's new in product: March 2026

This March, we’ve rolled out new updates to make selling online faster, easier, and more scalable—including more consistent visuals with your own models, better workflows with AI tools in Batch, sharper images with AI image enhance and more.

Want to see how to make the most of these new tools? Register now for our upcoming webinar on 14 April, How to sell faster with Photoroom’s new tools: https://luma.com/z4dqfduf

Table of content:

1. Recently launched

2. API updates

3. Coming soon

Recently launched

Save and reuse custom models for consistent brand look

You can now save and reuse custom Virtual Model for your products by saving your own model photo and instantly applying it across visuals. Also available in your Brand Kit, this gives you greater brand consistency and control, allowing you to choose models that truly reflect your brand style—whether that’s plus-size representation, greater cultural diversity, or a specific aesthetic—and reuse them to save time on future products. Using the same model consistently creates a more human, trustworthy brand presence that helps drive faster sales.

Platform: Web, iOS and Android

For: Max and Ultra users

Faster listings with Batch

Bulk edit with AI Tools

You can now use Batch on the web app alongside our e-commerce AI tools—Ghost Mannequin, Virtual Model, Recolor, Flat Lay, Product Beautifier, Product Staging, and Edit with AI—to bulk edit and generate product variations in minutes. Apply AI to a single image or up to 250 at once (multi-image AI is available on Max), ensuring consistent, high-quality results across your catalog. Save time, maintain the same polished look across hundreds of images, and manage all your product listing edits in one centralized place—no more switching between tools.

Platform: web. Coming soon to mobile

For: Pro, Max and Ultra users

Rename images in Batch mode

You can now rename product photos inside Batch before exporting, making it easiser to match your exact SKU naming conventions and keep your files organized.

Platform: web

For: all users

Upscale with Image Enhancer, now on Android and web

Android and web app users who need high-resolution images for marketplace listings can now upscale their images directly in Photoroom with AI Image Enhancer. Already live on iOS, this tool is now available on Android and the web app from the AI Tools tab. Sharper images are just 1 click away!

Platform: iOS and Android, and web

For: Pro, Max and Ultra users

API updates

Virtual model

Fashion catalogs don't scale with manual shoots. Re-uploading the same model image for every SKU, chasing agency turnarounds, inconsistent outputs across channels; it adds up fast in launch delays and cost drag.

Virtual Model is now available via API. Upload a clothing photo, choose a model (preset or custom), a scene, and a pose, and the API generates a lifestyle shot. No photoshoot.

Set virtualModel.mode to ai.auto. Control the output with virtualModel.model.preset.name, virtualModel.scene.preset.name, and virtualModel.pose.

Default output is 1K (1024x1024). 2K and 4K outputs are available on the Enterprise plan only.

View the full parameter reference and try it in the API here.

Platform: now available via API. Also available on web, iOS, and Android.

Coming soon

Listing Score

Stop guessing why your Shopify products aren't converting. Photoroom's new Listing Score gives every Shopify product a clear grade: images, SEO, copy, variants, all checked instantly, all fixable directly in Photoroom. No setup. No waiting. Just go to your Shopify tab on Photoroom, open a product and see exactly what to improve. Try it soon.

Video generator

Choose from hundreds of pre-made video templates—from virtual models showcasing your product to dynamic 360-degree product spins—and turn them into high-converting AI product videos in just one click, with no prompts or expensive production required.

Video generator via API is also coming soon. Stay tuned.

Platform: available on web, iOS and Android. API coming soon

For: Max and Ultra users

4k quality for more AI tools

We will be rolling out more quality upgrade across our AI tools such as Ghost Mannequin, Edit with AI, Product Staging, Product Beautifier, and Flat Lay, with export resolution up to 4k.

Platform: web, iOS and Android

For: Max and Ultra users

Creating sections within batch

You can soon create sections within Batch mode to group and manage high volume of images more efficiently, making it easier to streamline team workflows and quickly find the right assets for sale. Save time and keep your catalog structured exactly the way you need.

Platform: web

For: Pro, Max and Ultra users